Finding Time

This has been a busy weekend, if you figure in my naps.

In two previous installments, we examined some of the possible candidates who could have been the real Sam Breakstone.  You can read Part One here, and Part Two here.   Tomorrow night, we'll examine the last two individuals who might be the real Sam Breakstone and we'll hear the final pronouncement of the unofficial genealogist of the Breakstone family as to which of our eight contestants it really is.

Until tomorrow night, why not go back and read about how this all began those many long three weeks ago.

Or, you could enjoy a television commercial for a food product where the brand message was a little off, in that the mad men who wrote this commercial seem never to have met an actual, fully functioning, human female before.

Three speeds.  Can be bolted to a horse saddle.

In the 1960's, Post sold a cereal called Size 8.  This ad, written by D'Arcy Masius Benton & Bowles, appears to make the following assumptions about their target audience:

1. Women around a size 8, really, really want to stay that size.
2. Bigger women should just go find another cereal.
3. Real women with, like, kids and jobs and things suck and shouldn't use our product
4. Women do not care how cereal tastes
5. Women do not care how anything tastes so long as it guarantees some level of weight loss.
6. Men should stay away from this cereal, as should all children not on hormone replacement therapy
7. Nothing about this product matters, women will buy it because of the pretty packaging.
8. There is a sexual innuendo in this ad about how much women like Size 8, I just don't know what it is.

Enjoy the commercial and learn how not to create a brand identity.