Sam Adams: American patriot and all-around scary looking guy. |
Here's how important Sam Adams was: You know Paul Revere's famous midnight ride was undertaken to warn that the British were coming. Did you know Revere was riding specifically to warn Sam Adams that the British were coming to arrest him? That's the only reason Revere was on the horse.
Adams served in the Massachusetts Senate and was the fourth governor of the state. It is speculated by some that Adams would have made an excellent candidate for President except that he died eight years before the position was created. Incidentally, he was for mortgages on land and against Shay's Rebellion, putting him on the right side of history every damn time.
And how has his memory been honored? By being appropriated by businessmen to openly invite consumers to delude themselves.
Oh, for the love of ... |
Are any of the founders of the Boston Beer Company related to Sam Adams? No. Not even remotely.
Did they use Sam Adam's recipe? No. They did not. Founder Jim Koch's family had been making beer for five generations. His great-great-grandfather, Louis Koch, started brewing in the 1860s. The particular recipe on which Sam Adams is based dates from the 1870's.
Koch's family story is actually pretty cool. He's the first-born male lineal descendant of beer brewers. His father was a brewer, his father's father was a brewer, his father's father's ... it's a long line. Prohibition stopped them for a time (usually known as the 1920s). Large distributors like these guys had driven his father out of business. But in 1984, at the age of 35, Koch (pronounced Cook), was poised to make a comeback with a 110-year-old four-ingredient recipe he made in his kitchen.
It's a great story. In a lot of ways, it's way better than Breakstone's. But Jim Koch didn't like it enough to sell beer. Instead, he just called the stuff Sam Adams and desperately hoped that the real Sam Adams wouldn't rise from his grave and representatively legislate him to death.
Adams is in here somewhere, decomposing patrioticly. |
Well, they're half right |
But being a maltster does not equal being a brewer any more than, say, making paper equals publishing the New York Times. Any more than picking cotton equals making soft, comfortable Hanes undershirts. Make up an example of your own. It's fun.
So, Sam Adams has nothing to do with Sam Adams. But it's at least made in Boston. Right?
Right?
Great article! Samuel Adams (the beer) is delicious!
ReplyDeleteCheers.
The inspiration for the Man on Sam Adams is actually Paul Revere
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